Ananda Hemp

CBD & Hemp brand that provides the highest quality products in the industry.

Lead designer for new packaging and branding redesign. The client came to me and disliked the wide variety of colors being used for each of their products. There was a lack of cohesion between the packaging, website, and online presence.

What I did:

  • Revamp home page & other pages of website

  • Refined color scheme to appeal to demographic

  • Organized use of colors depending on category: Royal blue -Oils, Aqua -Softgels, and Mint- Topicals

  • Rearranged front and side panels of the packaging to highlight unique selling points and display the information in an aesthetically pleasing way

  • Emphasized the natural and vegan aspects of particular products to connect with customer

  • Strategized and created icons to help customer differentiate the difference between ‘Full-Spectrum and THC-Free’

  • The previous printing of packaging was matte and fell flat compared to other products on the shelves. I chose to go with a spot-UV on the colored portions of the box to elevate the design and make it pop

  • Email design

  • Digital ad design

  • Instagram puzzle design

  • Designed an ad for NBJ magazine

  • Designed assets for website

  • Designed graphics used in an LA Weekly article

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